Social Media Marketing
A broad term which encompasses many of the latest forms of online marketing which focus on the use of user/customer driven content. For example blogging, social profiles (on social networking sites like MySpace and You Tube) and social news posting sites are useful tools for social media marketing.
Main Benefit:
There are many benefits of social media marketing, top of the list is the customer insight a client can gain from using tools such as social networking sites. The ability for the end user to converse with the people behind the brand can prove to be a great r&d platform.
Another benefit of social media marketing relates to 'link building', once a painstaking task of contacting other website owners to try and gain a link back and forth between sites, link building can very much become user driven now. By posting content around the web, sparking interest, discussion and debate, brand awareness is increased as users start to post links around the web on various portals, forums and networking areas, these links back to client content and client websites building links and therefore boosting organic rankings (see SEO for more information on organic rankings).
These are just two of the key benefits of Social Media Marketing, we could go on and on....
Main Downside:
It's a time consuming process, writing and updating content, managing responses to
content and tracking content success. You also enter the risky area of providing
'joe public' with an open area to say what they like about your brand (to a certain
extent!) -
Our Services:
Social Media Marketing covers a huge number of areas, we can assist with it all, from creating and managing your company blog, to setting up profiles and posting videos on YouTube, or taking offline PR, making it online friendly and posting it around the net. The possibilities are endless....
Email: info@emarketing-